Amsterdam, Netherlands – December 9, 2024 – Businessights BV, a Netherlands-based leading analytics and consulting firm supporting early-stage ventures in the international entrepreneurship ecosystem, has issued a statement recognizing the performance of the “Study in North Cyprus” initiative, which aims to attract international students to the Turkish Republic of Northern Cyprus. By conducting a comprehensive analysis of the project’s ecosystem, Businessights BV has revealed meaningful growth figures achieved through strategic digital marketing, AI-driven advertising campaigns, and integrated CRM systems.
Reşat Volkan Günel, CEO of Businessights BV and a founding member of Lima Ventures, remarked:
“Over the last 12 months, Study in North Cyprus has demonstrated remarkable momentum in the international student market, particularly in terms of digital transformation, reliable data management, and measurable growth. The initiative engaged with approximately 3,500 qualified student prospects from 45 different countries, successfully moving 22% of these prospects into the enrollment process. Monthly engagement rates increased by an average of 15%, and with the help of integrated CRM systems, conversion rates from leads to enrolled students have risen by over 30%.”
Digital Transformation and Scalability:
Study in North Cyprus is capitalizing on its strategic investments in digital channels to gain a competitive edge in the global education market. According to Businessights BV’s analysis, the project team has maintained cost-per-lead figures at about 10% below the industry average while steadily improving the lead-to-enrollment ratio. These efforts have positioned Northern Cyprus closer to its goal of becoming a prominent regional education hub.
Global Vision and Sustainable Expansion:
Observations indicate rapidly increasing demand from markets in the Middle East, Africa, and Southeast Asia. According to Businessights BV, Study in North Cyprus has the potential to reach more than 10,000 new student prospects annually within the next two years. This growth could generate an additional USD 15-20 million in annual revenue for Northern Cyprus’s education sector, signifying not only regional economic growth but also broader diversification of the international education network.
Remarks from the President of Study in North Cyprus:
“This success stems from our team’s meticulous efforts, data-driven decision-making, and strategic approaches to expanding into global markets,” said Dr. Selman Arslanbaş, President of the Study in North Cyprus platform. He continued:
“Over the past year, we have effectively reached thousands of prospective students from diverse cultural backgrounds, conveying the advantages of the Northern Cyprus higher education system with the right messaging. Our use of AI-powered marketing campaigns, interactive digital promotional materials, and a robust CRM infrastructure enabled us to respond swiftly to prospective students’ needs. Strategic collaborations with industry leaders such as Businessights BV and Reşat Volkan Günel accelerated our growth and strengthened our position as a trusted brand in the global education market.”
Dr. Arslanbaş added that sustaining this momentum will involve further enhancing technological infrastructure, implementing multilingual and culturally responsive communication strategies, and pursuing new partnerships to promote the internationalization of Northern Cyprus’s educational landscape: “In the coming period, by forging alliances with universities, institutions, and investors across various countries, we aim to reach even more students and solidify our vision of establishing the region as an international education hub.”
Businessights BV’s Guidance and Strategic Partnerships:
With expertise in technology, data analytics, and strategic planning, Businessights BV supports the Study in North Cyprus ecosystem. Future goals include strengthening digital infrastructure, optimizing marketing automation, and expanding global communication networks. In this process, the international investment and mentorship experience brought by Lima Ventures and Reşat Volkan Günel will serve as a vital catalyst, reinforcing the initiative’s steady growth trajectory.
Looking Ahead:
Starting in the first quarter of 2025, Businessights BV plans to play an active role in new funding rounds, partnerships, and strategic expansions for Study in North Cyprus. Through advanced digital learning ecosystems, AI-supported student tracking, data analysis, and personalized marketing channels, the brand aims to further enhance Northern Cyprus’s standing in the international education market.
This announcement reflects Businessights BV’s recognition of the Study in North Cyprus initiative’s success story, underscores the decisive vision exhibited by Dr. Selman Arslanbaş and his team, and highlights confidence in the region’s potential to evolve into an international educational center. The strong ties formed with key industry actors present an innovative and sustainable growth model that is reshaping the global education landscape.
